Blogs

In today’s highly competitive market, consumers have more choices than ever when it comes to goods and services. In an environment where many products are often at parity, you need to give customers a good reason to choose yours over your competitors’.

More importantly, you need customers to come back to you again and again.

If you’re the owner of a small- or mid-sized business (SMB), the latest cybersecurity statistics ought to be your wake-up call:

Small businesses account for 43% of breach victims.

Small businesses (1 to 250 employees) are targeted the most with malicious email, at a rate of 1 in every 323.

94% of malware is delivered by email.

Many New Jersey businesses and residents aren’t strangers to cyber breaches. In 2017, over four million in the Garden State were affected by the Equifax data breach. By 2018, the numbers had been reduced significantly to around 358,000 residents. But this doesn’t mean a decline in data theft; it just emphasizes the massive scale of the Equifax breach.

It’s now 2020 — is your business still using legacy hardware and software? In technology parlance, “legacy” refers to anything that’s outdated or obsolete. If so, you’re in trouble.

In New Jersey, competition is stiff for small- and mid-sized businesses (SMBs). Small businesses make up 99.6% of all enterprises in the state.

If you’re an owner of a small business who’s looking at expanding operations, you may want to consider buying an existing business. This “entrepreneurship through acquisition” is a viable option to jumpstart the growth of your business, instead of relying on slower organic growth.

In today’s technology-focused world, experiencing total network failure is a business leader’s worst nightmare. It’s an alarmingly common problem when ransomware strikes without warning or a disaster renders hardware useless. Regardless of the cause, the effects are often the same, and the aftermath can be devastating for any business that relies on its data and computing systems to function.

Ask any business owner or CEO what their company’s most important resources are, and most likely you’ll hear answers such as, “Our people,” or “Our office culture.” But there’s one resource that all companies have in spades but often remains untapped.

Collecting data has always been part of the daily business process. Not too long ago, businesses didn’t do much with the information gathered. But with the rise of technology, collecting and making use of this data have considerably become more efficient.

It’s that time of the year when New Jersey prepares itself for its fair share of blizzards, hurricanes, and nor'easters. Experts caution that while December may be a slow start, winter will definitely descend in full force by January 2020. Places like New Jersey, Pennsylvania, and New York City will most likely experience above-average snowfall this coming winter.

As a small- to mid-sized business (SMB) owner, you want to spend judiciously on your IT. If you don't plan your IT budget, it can balloon unexpectedly, throwing your numbers awry. Most big businesses have enough money to shoulder unplanned expenses. But for SMBs whose pockets don’t go as deep, such runaway projects can be catastrophic to your bottomline.