Quick guide: How to make your customers trust you more

In today’s highly competitive market, consumers have more choices than ever when it comes to goods and services. In an environment where many products are often at parity, you need to give customers a good reason to choose yours over your competitors’.

More importantly, you need customers to come back to you again and again.

How should an SMB respond to a security breach?

If you’re the owner of a small- or mid-sized business (SMB), the latest cybersecurity statistics ought to be your wake-up call:

Small businesses account for 43% of breach victims.

Small businesses (1 to 250 employees) are targeted the most with malicious email, at a rate of 1 in every 323.

94% of malware is delivered by email.

Why security awareness training is important for your business

Many New Jersey businesses and residents aren’t strangers to cyber breaches. In 2017, over four million in the Garden State were affected by the Equifax data breach. By 2018, the numbers had been reduced significantly to around 358,000 residents. But this doesn’t mean a decline in data theft; it just emphasizes the massive scale of the Equifax breach.

How your business can move with ease from legacy hardware & software

It’s now 2020 — is your business still using legacy hardware and software? In technology parlance, “legacy” refers to anything that’s outdated or obsolete. If so, you’re in trouble.

In New Jersey, competition is stiff for small- and mid-sized businesses (SMBs). Small businesses make up 99.6% of all enterprises in the state.

Why even small businesses need a data strategy

Collecting data has always been part of the daily business process. Not too long ago, businesses didn’t do much with the information gathered. But with the rise of technology, collecting and making use of this data have considerably become more efficient.

What is vendor risk management, and why should you care?

Did you know that nearly half of all the data breaches businesses suffer occur at the hands of their vendors? With small businesses having dozens of vendors and large enterprises having hundreds, it’s even more important now for companies to manage the risks across the supply chain.

Who’s more important to your business, your customer or your employees?

It’s a simple question, but one that businesses need to answer. Who do we put first — the customer or the employee? For this chicken-and-egg debate, there’s actually a clear answer. But it may not be what you expect.

The argument for the customer

When it comes to customer satisfaction, there’s no dearth of quotes: The customer is always right.

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