Every marketing channel has best practices. For websites, it comes down to being user-friendly. Without this, even a terrific-looking website may discourage visitors from signing up for a free e-book or consultation. Be sure your website follows these 5 rules that make it easier to attract visitors and convert them.

The battle of the web browsers has raged on for years. While the classic rivalry between Netscape Navigator and Microsoft Internet Explorer has long passed, we are now facing a broader field of competition. There are currently four web browsers competing for space in your hard drive, and we’ve drawn up this list of their advantages and disadvantages to help you choose.

Cloud computing has become an indispensable component in business IT because it’s cost-effective, flexible, and secure. Thanks to hybrid cloud solutions, organizations have access to even more agile computing resources.

Hybrid clouds are a combination of private and public clouds.

Many business owners are looking to artificial intelligence (AI, or “machine learning”) for its potential to improve communications with their customers. It is predicted that by 2020, 85% of all interactions will originate from machine learning “bots.

Well over half of all surveyed internet users utilize Google’s Chrome web browser, and it’s not difficult to see why. The ability to customize your browser via third party apps, extensions, and more makes web surfing a truly personalized experience.

Cloud computing has proven to be a cost-effective necessity for small businesses. However, there are still many owners who remain misinformed about the intricacies of cloud solutions. Here are some common misconceptions you should stop believing about the cloud.

Every IT publication has delved into the topic of cloud computing and its countless benefits for businesses and consumers alike. If you use social media or Google Chrome, you’ve already experienced the cloud. But let’s dig a little deeper into why you should consider migrating your other apps and data there.

As more businesses join the cloud revolution, decision makers are becoming more aware of the security implications. It remains a common misconception that the cloud is inherently bad for cybersecurity, but that’s not the case.

In fact, a dependable cloud provider will have far better technology and expertise at their disposal than the average SMB could ever hope to afford.

The average web user’s attention span gets shorter every day. People don’t want to spend hours sifting through a website to find the information they need; they want it as soon as the page loads. To keep up with the times businesses have drastically changed how they develop their websites.

Google Chrome currently marks HTTPS-encrypted sites with a green lock icon and “Secure” sign. And starting in July, Chrome will mark all HTTP sites as “not secure.” Google hopes this move will nudge users away from the unencrypted web. Read on to learn more about the forthcoming changes.